EiC is an award winning, director-led AI studio that creates, shoots & generates.
Global network. Built to scale.
A.P.C.
Six social films created entirely in AI, pairing a 1970s new wave visual language with modern fashion.
+ Consistent character anchor sets maintained continuity across all films.
+ Shots and framing planned in advance rather than discovered in generation.
+ Environments built as believable locations with natural background behaviour.
+ Camera movement approached as cinematography, not animation.
+ Multiple edits and formats produced from the same core assets without a shoot.
Converse
Live action hybrid shoot with NBA star Shai Gilgeous-Alexander.
+ Shot with NBA star Shai Gilgeous-Alexander.
+ Limited shoot time. Real puppets not available.
+ Studio shoot in Oklahoma City.
+ We anchored film in Shai’s performance.
+ We shot empty plates and populated them like a fever dream.
+ AI-assisted puppetry designed to feel handmade.
+ Multiple cinematic moments derived from a single capture.
Nicotinell
When quitting smoking feels like the end of the world.
+ Big concept, tight budget - we didn’t scale down, we scaled smart.
+ Hybrid live-action and AI chaos to visualise nicotine withdrawal.
+ Real actors cast. Real locations scouted. Anchoring the film in reality, not prompts.
+ We shot actors on location, pulled keyframes, built worlds around them.
+ We AI used to create collapsing, sliding, surreal chaos.
+ Intercut with intimate live action moments: a drag, a breath, a choice, feeling human again.
Fur NY
An all-AI experiment exploring texture, film stock, and cinematic emotion.
+ Period New York reconstructed from reference and restraint.
+ Film stock, grain, halation, and contrast treated as primary tools.
+ The creature designed to feel physical, not fantastical.
+ Performance paced for cinema, not spectacle.
+ AI used to explore atmosphere, not novelty.
Test Lab
Fully generated characters and location for test lab concept films.
+ Fast-tracked workflows to generate expressive, film-ready faces with emotional range and genre-specific styling.
+ Built location packs with architectural logic and design tone for repeatable realism.
+ Combined characters and settings to prototype cinematic moments, testing angles, eyelines, and narrative flow.
+ Honed micro-expression, skin texture, and eye detail to push realism and break the uncanny valley.
+ Aligned costumes, props, and environments into tight visual worlds, every pixel with purpose.
+ Dialled in genre, colour, lensing and light to explore how far we can push aesthetic without losing believability.
Crea
When seagulls are illegal to shoot, we shoot them anyway…just differently.
+ Canadian nautical themed campaign - high ambition, tight logistics.
+ Filming seagulls is illegal so a cost effective solution had to be found.
+ Location shoot in Cape Town.
+ Taxidermied gulls shot in-situ for natural light.
+ AI brought seagulls to life.
+ Environments generated and extended via AI matte paintings.
240 Meteors
An all-AI R&D experiment developed for a music video.
No real car. No real location. No plates.
+ Fully generated world, built from reference and iteration.
+ Motion and weight designed first. Consistency over chaos.
+ A familiar object anchoring an unstable environment.
+ Escalating destruction driven by rhythm and repetition.
+ End-to-end AI, used as a system, not a trick.
+ This wasn’t about realism.
+ It was about feel.