EiC is an award winning, director-led AI studio that creates, shoots & generates.
Global network. Built to scale.
Adidas
Six social films created entirely in AI, a portrait of Chicano identity and pride shot as cinematic snapshots.
+ Character anchor sets built from a consistent cast so faces and styling held across every film.
+ Wardrobe matched to the collaboration pieces, with the oversized silhouette and drape kept true to the garments.
+ Chicano detail drawn from reference rather than pastiche, the styling and posture carrying real dignity.
+ Lighting and grade treated as a single photographic look, closer to a campaign shoot than a generation.
+ Multiple edits and formats produced from the same core assets without a shoot.
Peugeot
A hybrid production exploring the full sweep of cinema history. We brought together live action filmmaking and AI generation to create something that neither discipline could deliver alone.
+ Live action and AI combined within a single unified production framework.
+ Latest generation models integrated with bespoke workflows built for the project.
+ Emerging technology applied in service of storytelling, not as a feature in itself.
+ Cinematic scale and ambition achieved by fusing craft filmmaking with AI generation at every stage of production.
+ A large interconnected team of specialists from EiC, Loveboat and Faubourg working across traditional and AI-native processes simultaneously.
A.P.C.
Six social films created entirely in AI, pairing a 1970s new wave visual language with modern fashion.
+ Consistent character anchor sets maintained continuity across all films.
+ Shots and framing planned in advance rather than discovered in generation.
+ Environments built as believable locations with natural background behaviour.
+ Camera movement approached as cinematography, not animation.
+ Multiple edits and formats produced from the same core assets without a shoot.
Converse
Live action hybrid shoot with NBA star Shai Gilgeous-Alexander.
+ Shot with NBA star Shai Gilgeous-Alexander.
+ Limited shoot time. Real puppets not available.
+ Studio shoot in Oklahoma City.
+ We anchored film in Shai’s performance.
+ We shot empty plates and populated them like a fever dream.
+ AI-assisted puppetry designed to feel handmade.
+ Multiple cinematic moments derived from a single capture.
San
Pellegrino
A hybrid production designed to work across every touchpoint; creating films, social content, UGC and OOH from a single creative idea.
+ 3 AI-generated social-first films created specifically for digital audiences.
+ 4 hybrid-produced social posts combining traditional craft and AI workflows.
+ 4 hybrid-produced OOH and DOOH executions developed from the same creative ecosystem.
+ A single production model delivering motion, social and outdoor simultaneously.
+ Director-led creative and production ensuring consistency across every format and market.
Cathay
Shot on location in Hong Kong with AI-generated environments and cast extensions placing the story in stadiums, airports, cities and crowds across the globe.
+ AI-generated environments extended real locations into stadiums, airports and crowds across multiple countries.
+ Additional cast and extras added in post, keeping the world of the film believable at scale.
+ One obsessive coach. One idea. A global story told from a single location.
Fur NY
An all-AI experiment exploring texture, film stock, and cinematic emotion.
+ Period New York reconstructed from reference and restraint.
+ Film stock, grain, halation, and contrast treated as primary tools.
+ The creature designed to feel physical, not fantastical.
+ Performance paced for cinema, not spectacle.
+ AI used to explore atmosphere, not novelty.
240 Meteors
An all-AI R&D experiment developed for a music video.
No real car. No real location. No plates.
+ Fully generated world, built from reference and iteration.
+ Motion and weight designed first. Consistency over chaos.
+ A familiar object anchoring an unstable environment.
+ Escalating destruction driven by rhythm and repetition.
+ End-to-end AI, used as a system, not a trick.
+ This wasn’t about realism.
+ It was about feel.