Nicotinell
When quitting smoking feels like the end of the world.
+ Big concept, tight budget - we didn’t scale down, we scaled smart.
+ Hybrid live-action and AI chaos to visualise nicotine withdrawal.
+ Real actors cast. Real locations scouted. Anchoring the film in reality, not prompts.
+ We shot actors on location, pulled keyframes, built worlds around them.
+ We AI used to create collapsing, sliding, surreal chaos.
+ Intercut with intimate live action moments: a drag, a breath, a choice, feeling human again.